dandelions: the new arugula?

i just read this article in the wall street journal about the unbelievable increase in sales of dandelions and other weed-type plants. i have been saying for years "i should eat these.." but never have other than a bite in the yard. i keep seeing them at whole foods, but...maybe next year: they are apparently too bitter once the flower has bloomed. in the "comments" after the article russ cohen passes on interesting info about dandelions and other wild edibles: he is the author of a book entitled "Wild Plants I Have Known...and Eaten". oh, by the way: i took the photo above with my iphone and used the color splash app (on the phone!) to manipulate the image.